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The Best (and Worst) Holiday Gifts, According to Science

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The Best (and Worst) Holiday Gifts, According to Science

‘Tis the season—of scrambling to finish your holiday shopping before the big day. If you’re still looking for some last-minute holiday gifts, there’s a better way to find inspiration than scouring gift guides and mall displays. Here are four types of gifts that, according to science, you should give this year —and three you shouldn’t. Don’t: Splurge on something flashy. It may feel like a faux pas to pick a holiday gift from the clearance section, but research suggests it’s the item—not the price tag—that matters most. While gift-givers tend to think their choices will land better if they’re expensive,...

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